New Website Offers More Resources, Tools, for Customers

Thursday, October 1, 2015

Marketing & Communications
Knape & Vogt Manufacturing Company
(800) 253-1561

GRAND RAPIDS, Michigan, September 2015--Knape & Vogt Manufacturing Co. has launched a new website at, retiring the old site, adding online tools and resources, and incorporating the sites of company brands that previously had occupied their own domains.

“Our goal with the new site is to provide an online space with more resources than ever for our B2B customers,” said Vice President for Marketing and Product Development, Peter Ross. “It’s an information-rich site with more tools, more facts and data, more media, more everything.” The website features a “responsive” layout, optimized for both desktop and mobile use.

New features of the site are the result of extensive study of markets and the needs of new and existing Knape & Vogt customers. The site was developed in partnership with the Boston, Massachusetts, integrated marketing agency Connelly Partners and Outright Development, a Boston-based web development firm. Highlights include:

1. Self-Identifying Navigation: Select audience segments—distributors, cabinet makers/professional shops, retailers, OEMS, architects and homeowners— have the option to explore the site according to their respective roles and find tools and information specific to their needs.

2. Product and Design Solutions for customers in varied industries or market verticals, including appliances, automotive, office furniture, electronic equipment, healthcare, tool storage and workplace ergonomics. Resources for OEM engineers and designers include design guides, features for specific sliding systems and 2D and 3D CAD drawings, to assist with new product design.

3. Resource Library: Brochures, catalogs, spec sheets, install sheets and more across the entire spectrum of Knape & Vogt products. Added features include downloading 2D CAD slide profiles and 3D CAD drawings on “Smart” indexing automatically filters to a list of the type of resource the user is looking for from any originating page.

4. A Faceted Search feature allows users to refine their search to locate the exact product required. The online Store offers easy browsing of the majority of the vast selection of Knape & Vogt products. Credit card checkout is streamlined and secure.

5. An improved Distributor Locator and Career Opportunities section are featured. The Customer Care Connection is available for current customers who use that service.

The HyLoft®, John Sterling™ and KV Waterloo® brands, formerly at separate domains, now occupy brand pages within the site along with the Shelf-Made® and Real Solutions for Real Life® brands. Products under these brands currently are available for distribution and at retail and will be available in the online store in the coming months. The KV Sliding Door Hardware site also has rolled into the new site.

About Knape & Vogt
Knape & Vogt Manufacturing Company, headquartered in Grand Rapids, Michigan, is privately held by Chicago-based Wind Point Partners. With 1,200 employees and eight facilities worldwide, we are a global leader specializing in the design, manufacture and distribution of functional hardware, office and healthcare ergonomics products and storage-related components for original equipment manufacturers, specialty distributors, hardware chains, and major home centers.